Communications & Marketing Manager

Company: Gulf Publishing Company, Inc.
Location: Miami
Posted on: October 19, 2024

Job Description:

Florida International University is a that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good. Communications & Marketing Manager - 533610 Job Summary: Responsible for day to day operations of the Office of Business Services (OBS) Marketing Department including website, social media, graphic content, e-mails and onsite tabling and activation. Tracks analytics with respect to all web based marketing tools. Presents OBS information to student, faculty and staff groups. Responsible for scheduling marketing staff and ensuring the productivity of the hourly team. Key Responsibilities:

• Develops specific marketing campaigns in coordination with OBS directors to drive revenue and awareness growth. Holds meetings with the Office of Business Services (OBS) directors to identify areas of opportunity. Works closely with the Marketing Director to develop communication strategies that will be effective and resonate.
• Manages Shop.FIU website, content and real time accuracy of information to include hours of operation; menu of services; promotions, specials and calendar of events; and links to external websites.
• Manages Social Media accounts. Reviews images prior to submission. Drives engagement, campaigns and topics. Records metrics and communicate to upper level management.
• Coordinates activation opportunities to include management of internal and external partners. Ensures scheduling of staff, allocation of resources and any measurement requirements for marketing metrics are met and later communicated to senior management.
• Manages E-Mail communication and dissemination. Works closely with Marketing Director on content. Identifies community groups to send relevant e-mail communication. Tracks open and click through rates and communicate to upper level management.
• Manages display monitors and graphic software behind content. Refreshes and keeps current as necessary and applicable.
• Oversees orientation program. Develops content in coordination with the Marketing Director.
• Manages graphic content used by OBS. Oversees its development and brand logos. Acts as final editor on graphic content.
• Sources external vendors for goods and services.
• Presents to student, faculty and staff groups as needed to inform, train and promote OBS services.
• Ensures the productivity of team and that the team meets deadlines.
• Works in collaboration with the division of External Relations on all collateral material and advertising.
• Performs essential duties in any emergencies such as hurricanes, public health emergencies, and/or any other university emergency closing. The employee is expected to be available to report to work as needed during university emergency closing with appropriate notification of a department administrator. Minimum Qualifications: Bachelor's degree in Marketing, Media/Public Relations, Communications or appropriate degree and three (3) years of experience in a related field. Desired Qualifications:
  • Web and graphic design experience using software that it includes but not limited to Adobe Illustrator and Photoshop.
  • Ensures brand consistency across all communications and channels.
  • Familiar with a variety of the field's concepts, practices, and procedures. Relies on experience and judgment to plan and accomplish goals. Job Category: Administrative Advertised Salary: $50,000 - $60,000 Work Schedule: Begin time: 8:30 AMEnd time: 5:00 PM Working Condition(s): Operating University Vehicles (all types) Pre-Employment Requirements:
    • Criminal Background Check
    • Driver's License Check Other Information:
      • Travel to FIU Campus For further information or to apply, please visit careers.fiu.edu and reference Job Opening ID # 533610 Pay Transparency Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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Keywords: Gulf Publishing Company, Inc., North Miami , Communications & Marketing Manager, Advertising , Miami, Florida