MARKETING MANAGER

Company: Arlo Hotels
Location: Miami
Posted on: October 19, 2024

Job Description:

Arlo Hotels, an independent lifestyle hotel, is now actively seeking a dynamic Marketing Manager. Are you someone who is passionate about people, driven by purpose, and clever in your approach? If so, keep on reading! Here at Arlo, we strive to create a sense of awe that leaves those we touch wanting more.

Read the overview of this opportunity to understand what skills, including and relevant soft skills and software package proficiencies, are required.
Known for its colorful murals, art deco, hip vibe, and Miami's best nightlife scene, Wynwood is the city's most vibrant district and is home to Arlo Hotels' latest property.
To bring the art vibes of Wynwood to the property, Arlo Wynwood has interior artwork in collaboration with Indie Walls (an art curator of new and upcoming local artists) and an exterior fa--ade which will feature graffiti and artwork by local Miami-based artists.
SUMMARY DESCRIPTION:
This position is responsible for delivering unique, memorable, and world-class experiences, communication, and marketing strategies to our guests and partners, while delivering consistent, innovative, and efficient operations. This role provides leadership to, assists with strategic marketing direction to, and is responsible for contributing to the success of all of Arlo Hotels Venues.
RESPONSIBILITIES AND AUTHORITIES:

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• Always treats guests with courtesy and respect in a variety of situations.
  
• Displays honesty & integrity.
  
• Is an inspirational leader able to motivate team members to be consistently engaged in serving others, always looking for that opportunity.
  
• Build strong partnerships with internal customers and outside vendors.
  
  SPECIFIC DUTIES:
  
  • 
    
  • Provide account management and project management for creation, planning, and coordination of brand and corporate initiatives; responsible for ensuring accurate execution of partner and sponsor activations and events, including communications across all hotel departments.
    
  • Assist in executing comprehensive strategy for marketing department planning, including budgeting, calendar planning, communication, agency execution, evaluation, optimization, etc.
    
  • Directly report to Head of Brand Marketing and work in conjunction with the Director of Marketing, Marketing team, Vice President of Operations, on-property General Managers, on-property F&B team, and on-property Programming Coordinator to ensure goals are properly met across each hotel and communication is aligned between brand & properties.
    
  • Plan and coordinate, as well as be present to assist with, on-premises events, ensuring accurate execution of partnership & internal activations to maximize impact of new and existing sponsors.
    
  • Manage VIP and influencer exchanges, reservations, and general communication related to each.
    
  • Work closely with Director of Marketing and Director of Ecommerce on advertising creative and placement, internet marketing, social media execution, sweepstakes, including on-property signage, and email marketing that will market the guest experiences and Partnerships created.
    
  • Work collaboratively with cross-functional teams, Director of Marketing, Director of Ecommerce, and Graphic Design team to achieve departmental goals.
    
  • Monitor production of all accounts that have partnership/programming/marketing agreements and evaluate market initiatives to ensure there is a ROI and relevance.
    
  • Draft content and/or respond to brand emails related to communications and marketing and assist larger teams.
    
  • Collaborate with the marketing team with creative needs (on-property signage, email marketing, digital marketing, etc.).
    
  • Create and plan to have strategic initiatives based upon overall calendar, geographic cultural events & venue needs.
    
  • Work in conjunction with the marketing team and media partners to track and measure success of PR initiatives, digital marketing initiatives, and other ROI driven actions.
    
  • Monitor competitors' programming and venue activities.
    
  • Provide reporting and success metrics data when needed, formats and templates to be determined with Director of Marketing and Head of Marketing.
    
  • Inspire & live the Arlo culture; understand, communicate, and act in accordance with Arlo Hotels' core values.
    
  • Champion innovation and change; create an environment in which creativity and innovation are the norm.
    
  • Acquire and utilize all available consumer data, industry trends, and venue stats to drive tactics.
    
  • Manage activation process and platforms (including website content, guest-facing communication: including email, in-room, and text), and internal communication for consistently excellent execution across the organization.
    
  • Execute against Key Performance Indicators for brand activations.
    
  • Meet or exceed marketing and programming goals set forth including assisting in general marketing-related needs not listed above.
    
  • Cooperate and communicate with Brand, Operations, and Property teams.
    
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Keywords: Arlo Hotels, North Miami , MARKETING MANAGER, Executive , Miami, Florida